Contributes the art
- Creates the original artwork and its variations for your cause
- Turns your mission into something people want to own
- Some collections are made by the Purpose In-House Studio instead
For non-profit organizations and social enterprises
Artists contribute the art.
Purpose does the work.
Your cause gets funded.
Artists contribute a collection of original art to your cause. Purpose builds and runs everything else. Your organization simply sits back, shares the campaign with its community, and receives one third of every sale by default, again every time a piece is resold.
- FreeNo fees, no upfront cost, no investment
- One thirdof every first sale goes to your cause, by default
- Every resalesends funding back to you again
Who does what
You don’t need designers, developers, payment systems or a budget. The Artist and Purpose do the work. Your role is the part only you can do: bringing your community.
Does everything else
- Matches your cause with an Artist and designs the collection
- Makes every unique piece and builds your campaign page
- Runs the shop and takes payments by card and local payment methods
- Records every sale and pays your share to your bank account
- Handles the technology, security and support
Sit back, share, receive
- Review and accept your campaign before it goes live
- Share it with your supporters, ambassadors and influencers
- Receive your share of every sale, and of every resale after that
How it works
Apply
Tell us about your organization and mission. It takes about ten minutes and costs nothing.
Get verified
Purpose checks that your organization is registered and genuine, so supporters can trust every campaign.
We create your collection
Purpose pairs you with an Artist and produces a limited collection of unique digital artworks inspired by your cause.
You approve it
You see the campaign, the story and the terms. Nothing goes live without your acceptance.
Launch and share
On launch day, you and your ambassadors share the campaign. Supporters around the world collect pieces.
Get paid, again and again
Your share of every sale is paid out to your organization’s bank account. When pieces are resold later, you receive a share again.
What could your cause raise?
Move the sliders to see an example. Your share is fixed when the campaign is set up and never goes down.
When the collection sells outUS$500
From resales, over timeUS$417
Your cause could receiveUS$917
An illustration, not a promise: what you receive depends on how many pieces sell. By default your share is one third of every first sale and about one sixth of every resale price, before payment fees and taxes. If the Artist chooses to give part of their share to your cause, you receive more.
One piece. Three sales. Paid every single time.
A normal fundraiser ends when the campaign ends. A Purpose collection keeps working.
Each piece is unique and owned by its collector. When a collector resells a piece through Purpose, the sale is split 50/50: half goes to the seller, and half goes into the royalty pool. The royalty pool is shared again exactly like the first sale: as agreed when the campaign was set up, or in equal thirds by default.
Resale priceUS$60
US$3050% · Seller
US$3050% · Royalty pool
The royalty pool is shared like the first sale (equal thirds by default):
US$10Cause
US$10Artist
US$10Purpose
That means one piece can fund your work many times over the years, without you running a new campaign.
First saleUS$15Your cause: US$5
ResoldUS$45Your cause: US$7.50
Resold againUS$60Your cause: US$10
One piece, in totalUS$22.50
Example: first sale at US$15 (Choose Your Art; US$10 with Feel Lucky), default equal split, before payment fees and taxes.
Why supporters enjoy it
People don’t just give. They collect, show off and pass it on. That makes your campaign easy to share and fun to talk about.
Choose your art
Supporters browse the collection and pick the exact piece they love, for US$15.
Feel lucky
Or they collect a surprise piece for US$10, revealed the moment they pay. Every piece is different.
Limited pieces
Each collection has a fixed number of pieces. When they’re gone, they’re gone.
Keep some, pass some on
Collectors can resell pieces later, and every resale funds your cause again.
Built for the world
Mobile-first: collect a piece in a few taps on any phone. English-first, priced in US$, paid by credit or debit card. Made for a new generation of supporters, and everyone who already gives online, wherever they live.
Your part: share it
Your community is your superpower. The more people hear about your collection, the more pieces sell, and the more your cause receives.
- Post the campaign link on your website and social media
- Ask your ambassadors, volunteers and board members to share it
- Invite friendly influencers and public figures to collect a piece and post it
- Mention it in your newsletter, events and WhatsApp groups
- Share again on launch day and when pieces are running low
Purpose provides your campaign link and images of every piece to share. Any arrangement with your ambassadors or influencers is between you and them; Purpose does not pay commissions for sharing.
“Our artists have created 100 one-of-a-kind artworks for [your cause]. Collect one, and part of what you pay goes straight to our work, again every time it’s resold. Only 100 pieces. 💚 [campaign link]”
Transparent by design
Every sale recorded
Each sale and its split is recorded permanently and can’t be changed afterwards.
See your share
Your Purpose account shows what your cause has received from every sale. Only you and Purpose see your amounts.
Fixed terms
Your share is locked when the campaign is activated. Nobody can lower it later.
Paid to your bank
Your share is paid to your organization’s bank account every month. No crypto or special accounts needed.
Who can apply
- Non-profit organizations, such as foundations (yayasan) and associations (perkumpulan)
- Social enterprises with a clear social or environmental mission
- Legally registered, with a bank account in the organization’s name
- Able to share the campaign with a community of supporters
Every application is reviewed by Purpose, and organizations are verified before any campaign goes live. This protects supporters, Artists and every cause on Purpose.
In fairness, we looked
Reasons to say no.
We tried hard to fill in this list. Here is everything we found.
It costs moneyFree. US$0.It’s a lot of workJust share a link.We don’t do techPurpose does.Crypto sounds scaryPaid to your bank.It’s a one-offPays on every resale.We lose controlYou approve first.
Questions
Is it really free?
Yes. There is no sign-up fee, no monthly fee and nothing to invest. Purpose earns its own share of each sale, the same way you do, so we only earn when your campaign sells.
What exactly do we have to do?
Apply, get verified, review and accept your campaign, and then promote it to your community. Purpose and the Artist handle the art, the shop, payments, technology and payouts.
How much does our cause receive?
One third of every first sale by default. On every resale, half goes to the seller and half into the royalty pool, which is shared in the same split as the first sale, so your cause receives about one sixth of every resale price. Artists can also choose to give part of their own share to your cause.
When and how are we paid?
Your share is paid out every month to your organization’s bank account. You can follow every sale in your Purpose account.
Is this a donation platform?
No. Supporters buy unique digital artworks, and your organization receives a share of each sale. It is a new way to fund your work, alongside your existing fundraising.
Can we choose the Artist or the artwork?
Purpose curates each collection to fit your cause. You see the full campaign before launch and nothing goes live without your acceptance.
Is there an agreement?
Yes, a short Cause Partner Agreement in English and Bahasa Indonesia that the person authorised to sign for your organization accepts when you apply. Supporters buy art rather than make donations, you accept or decline each campaign, and your share is paid monthly. Read the Cause Partner Agreement.
Who owns the artwork?
The Artist keeps the copyright and gives Purpose a licence to produce and sell the collection on the Artist’s behalf. Each collector owns their piece and can enjoy and resell it.
Do we or our supporters need crypto?
No. Supporters can pay by card and local payment methods, and your cause is paid to its bank account. Supporters who prefer to pay with digital currency can, but it is never required.
Is our income guaranteed?
No. Your cause receives a share of what sells, so results depend on the campaign and how widely it is shared. That is why promotion by your community matters so much.
Can we pay our influencers from the proceeds?
How you work with your ambassadors and influencers is up to you. Purpose does not pay commissions or rewards for sharing.
Let artists and Purpose do the work for your cause.
Free to join. Ten minutes to apply. Funding that keeps coming back.
Apply as a cause partner